Home About ASE Contact Us Site Map
National Institute for Automotive Service Excellence Advanced Search
ASE CampusmyASEASE StoreNATEFBlue Seal of Excellence ProgramEspañol
Service Professionals
Service Professionals
myASE
Explore Certification
Register to Test
Prepare to Test
Other Programs
TechQuiz
ASE Campus
Blue Seal Recognition Program
Criteria and Benefits
Apply Online for Blue Seal Recognition
Download a Blue Seal Application (pdf)
How to Submit a Spotlight for Your Shop
Blue Seal Spotlight
Spotlight Archives
Team ASE
Refrigerant Recovery Program
NATEF
Customer Service
FAQs
ASE Store
Español
Motorists
ASE Resource Center
 
  Print this page
 
 

Employers of ASE-Certified Professionals:
The ASE Blue Seal of Excellence Recognition Program


You do it all—recruit the best employees, support their training, and insist on the best equipment. Your business stands out from the rest because of your ASE-certified staff and the quality reputation you've earned with your customers. ASE has a program to recognize your commitment to excellence, the ASE Blue Seal of Excellence Recognition Program.

To qualify, your business must fall into one of the following categories and meet its specific critieria:

Repair Businesses (Dealerships, Independent Repair Shops, Fleet Garages, etc.)

  • At least 75% of technicians performing diagnosis and repairs must be ASE certified.
  • At least one technician must be ASE certified in each area of service offered.

Support Businesses (Research and Engineering Firms, Diagnostic Assistance Services, etc.)

  • At least 75% of professionals performing functions related to support must be ASE certified.
  • At least one professional must be ASE certified in each area of service offered.

Parts Businesses (Retailers, Jobbers, WDs, etc.)

  • At least 75% of parts counterpersons must be ASE certified.
  • At least one parts counterperson must be ASE certified in each area of service offered.

Note: Effective January 1, 2004, all facilities that employ full-time service consultants and/or estimators must have at least one of them ASE certified. Service consultants must have current ASE Service Consultant (C1) certification and estimators must have current Damage Analysis and Estimating (B6) certification.

 

Become a Blue Seal Shop

Got the right stuff to earn Blue Seal Recognition? Fill out an application today.

* FOR NEW PARTICIPANTS ONLY *

ImageApply online for Blue Seal Recognition

ImageDownload a Blue Seal Application

Applications for the Blue Seal of Excellence Recognition Program are processed quarterly (January, April, July, and October). Once your application is approved, you'll receive your program items, and your business will be among the elite. Recognition under this esteemed program isn't for life. Program status is evaluated annually by ASE to ensure professional certification credentials remain current.

ASE will automatically send you a renewal notice and application before your recognition is due to expire. Upon renewal, you will receive a new date plate for your plaque along with additional promotional materials recognizing your continued commitment to excellence.

Meeting the high standards of the Blue Seal of Excellence Recognition Program puts you among an esteemed class of businesses that receive the following benefits:

 

Customized Wall Plaque

A top-of-the line plaque personalized with your business name, date of participation, and the ASE logo.


Image

 

Counter Mat

Features the Blue Seal of Excellence® logo and a pocket for advertising service specials, etc., and is sure to be a conversation-starter no matter where you place it.


(Front & back of brochure)


 

Customer Brochures

Handy brochures that tell the world what it means to earn recognition under this special ASE program.



 

Promotional Kit

Don't hide your light under a barrel. Sample ads, news releases, and ASE logos for use in media and promotional programs.



 

Yellow Pages Program

Let consumers and your competitors know that you care enough to be Blue Seal Recognized. Advertise in your local Yellow Pages with the Blue Seal national program.

Service Professionals  |  Motorists  |  ASE Resource Center
ASE Campus  |  myASE  |  ASE Store  |  NATEF  |  Blue Seal of Excellence Program
Español  |  About ASE  |  Contact Us  |  Site Map
Home  |  
National Institute for Automotive Service Excellence 101 Blue Seal Drive, S.E, Suite 101, Leesburg, VA 20175 (703) 669-6600 Toll-Free Information Line: 1-888-ASE-TEST
© 2008 National Institute for Automotive Service Excellence (ASE). All rights reserved. Information from this site is not to be reused without the express written consent of ASE.
Criteria Benefits Blue Seal Recognition Program, BSRP, Blue Seal Shops