Celebrating Excellence

Author: Tony Molla

Each year at the November Board of Governors meeting, ASE honors approximately 45 outstanding automotive professionals with special awards from a variety of our industry partners. This year will be no different. These companies do this because they believe deeply in the contribution and professionalism the honorees bring to the automotive service industry. We couldn’t agree more.

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ASE Certifications: What’s In It For Me?

Author: John Saia

ASE Certifications can lead to longer, deeper career paths in the automotive industry

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You Have Your Own Horn… So Toot It!

Author: John Saia

A horn. Its major function is to get attention, with a definitive “toot.” It’s the sonic form of the exclamation point. The operative words here: to get attention.

So what’s wrong with tooting your own horn? Nothing.

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Competitive Advantage

Author: Tony Molla

One of the most powerful influences consumers rely on when they choose an automotive repair facility comes from word-of-mouth recommendations. Existing customers usually recommend a business based on trust and past, positive experiences. You have to be good. Whether you’re trying to attract new business or build trust in your customer relationships, you have a story to tell. 


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ASE’s New Introduction to Automotive Service e-learning program

Author: Tony Molla

In response to requests from the industry for an ASE product targeting individuals whose responsibilities are concentrated in the entry-level career area, we’ve launched a new e-learning program called Introduction to Automobile Service (IAS). Delivered exclusively online, the program focuses on awareness of entry-level tasks related to basic automobile service. An embedded glossary and safety zone section also help to promote proper safety measures. The IAS Program was developed to deliver and measure the knowledge necessary to perform basic tasks and consists of five modules. The first four modules cover general automotive service topics and the fifth consists of a final quiz covering the content in modules 1– 4. Upon achieving a passing score, the user earns completion of the IAS Program.
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