When Silence is Golden

Author: John Saia

Don’t let nasty cotter pins, gum wrapper fuses, or plugged vacuum lines get in the way of your professionalism.
Read More

Celebrating Excellence

Author: Tony Molla

Each year at the November Board of Governors meeting, ASE honors approximately 45 outstanding automotive professionals with special awards from a variety of our industry partners. This year will be no different. These companies do this because they believe deeply in the contribution and professionalism the honorees bring to the automotive service industry. We couldn’t agree more.

Read More

ASE Certifications: What’s In It For Me?

Author: John Saia

ASE Certifications can lead to longer, deeper career paths in the automotive industry

Read More

You Have Your Own Horn… So Toot It!

Author: John Saia

A horn. Its major function is to get attention, with a definitive “toot.” It’s the sonic form of the exclamation point. The operative words here: to get attention.

So what’s wrong with tooting your own horn? Nothing.

Read More

Competitive Advantage

Author: Tony Molla

One of the most powerful influences consumers rely on when they choose an automotive repair facility comes from word-of-mouth recommendations. Existing customers usually recommend a business based on trust and past, positive experiences. You have to be good. Whether you’re trying to attract new business or build trust in your customer relationships, you have a story to tell. 


Read More