You Have Your Own Horn… So Toot It!

Author: John Saia

A horn. Its major function is to get attention, with a definitive “toot.” It’s the sonic form of the exclamation point. The operative words here: to get attention.

So what’s wrong with tooting your own horn? Nothing.

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Competitive Advantage

Author: Tony Molla

One of the most powerful influences consumers rely on when they choose an automotive repair facility comes from word-of-mouth recommendations. Existing customers usually recommend a business based on trust and past, positive experiences. You have to be good. Whether you’re trying to attract new business or build trust in your customer relationships, you have a story to tell. 


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ASE’s New Introduction to Automotive Service e-learning program

Author: Tony Molla

In response to requests from the industry for an ASE product targeting individuals whose responsibilities are concentrated in the entry-level career area, we’ve launched a new e-learning program called Introduction to Automobile Service (IAS). Delivered exclusively online, the program focuses on awareness of entry-level tasks related to basic automobile service. An embedded glossary and safety zone section also help to promote proper safety measures. The IAS Program was developed to deliver and measure the knowledge necessary to perform basic tasks and consists of five modules. The first four modules cover general automotive service topics and the fifth consists of a final quiz covering the content in modules 1– 4. Upon achieving a passing score, the user earns completion of the IAS Program.
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Automotive Service Professionals Week

Author: Tony Molla

For the ninth year, the National Institute for Automotive Service Excellence (ASE) has declared June 9 –15, 2014, as National Automotive Service Professionals Week. Established in 2001 as National Automotive Service Professionals Day, ASE expanded the celebration into an entire week in 2005 to honor the commitment and dedication of automotive, truck and collision technicians along with parts specialists and other support professionals who serve the motoring public. For 2014, ASE continues this recognition and has it published in the 2014 Chase's Calendar of Events.

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Spreading the Word

Author: Tony Molla

Recently, I was involved in an online conversation that asked what ASE was doing to make consumers more aware of the value that certified professionals provide. Although we continue to provide interviews and syndicated articles to the consumer press and websites, much of what is being done today involves social media — which ASE has been using for some time through Facebook, Twitter, LinkedIn, Google+, etc. 

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