A consumer survey conducted by the California Bureau of Auto Repair back in 2007 reported that 92% of respondents rated technician qualifications “very important” when making a decision about auto repair. That’s not surprising given the level of technology typically found in today’s vehicles. All of us want to know that the individuals we trust with servicing our basic transportation system have the knowledge and expertise to deliver excellent value for the money. One great way to build this trust is to spotlight technician certifications to your customers.

ASE was created to give both consumers and professionals a hallmark of top performance. But achieving ASE certification offers much more. While professional credentials demonstrate that you are keeping up with changing technology, they also say a lot about the pride and professionalism of the person who goes the extra mile to ensure he or she is at the top of their game. When you talk to your customers about the commitment your business has to excellence, and the trained and certified professionals you employ, it helps build a relationship that can last a lifetime.