ASE Certifications: What’s In It For Me?

Author: John Saia

ASE Certifications can lead to longer, deeper career paths in the automotive industry

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You Have Your Own Horn… So Toot It!

Author: John Saia

A horn. Its major function is to get attention, with a definitive “toot.” It’s the sonic form of the exclamation point. The operative words here: to get attention.

So what’s wrong with tooting your own horn? Nothing.

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Competitive Advantage

Author: Tony Molla

One of the most powerful influences consumers rely on when they choose an automotive repair facility comes from word-of-mouth recommendations. Existing customers usually recommend a business based on trust and past, positive experiences. You have to be good. Whether you’re trying to attract new business or build trust in your customer relationships, you have a story to tell. 


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