Competitive Advantage

Author: Tony Molla
July 22, 2014    10:11 AM

One of the most powerful influences consumers rely on when they choose an automotive repair facility comes from word-of-mouth recommendations. Existing customers usually recommend a business based on trust and past, positive experiences. You have to be good. Whether you’re trying to attract new business or build trust in your customer relationships, you have a story to tell.

Letting the world know that you stand for quality, integrity and value has been a winning strategy for centuries. Paying attention to the details is what makes good shops great and great shops busy. One very important detail is ASE Certification. Motorists have come to recognize the ASE Blue Seal as a symbol of competence and quality, and letting them know that you employ ASE-certified professionals should be an important part of your overall marketing strategy.

Studies have shown that ASE-certified individuals perform better on the job in just about any way you care to measure. They are more productive, more accurate, have fewer comebacks, and generally tend to stay with their employer much longer than their non-certified counterparts. That translates into profitability.

Want to make sure that you are spending resources wisely and are getting results? ASE Certification can provide a way to measure the effectiveness of technical training or help identify training needs. If you look for ASE Certification when interviewing new employees, you can ensure that you’re getting someone with demonstrated technical knowledge. ASE Certification also shows a personal commitment to one’s profession, which is one of the hallmarks of the best employees.

By encouraging your employees to achieve ASE Certification and providing a program to reward those who do, you show a commitment to your people and their continued success. ASE Certification offers your business a competitive advantage that motorists recognize, and in today’s market you need every advantage you can get.


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