When I’m out on the road at shows or events, I often find myself involved in conversations with shop owners about ways to make car owners understand the value an auto repair business provides. 

One shop owner has a great quarterly newsletter, some businesses focus on email, while others use their website and traditional mailings to keep their customers in touch and returning.  Most agree that finding new ways to get the word out is important to their success and that an effective tactic involves providing their customers with tips on auto maintenance and repair.

If you don’t have your own articles with tips for car owners, ASE can help.  We have many car care articles you can use at www.ase.com/News-Events/Publications/Car-Care-Articles.aspx.  From articles geared for consumers on getting the most out of their transportation investment to seasonal tips to safe driving, it’s all there for you to provide to your customers. 

What good ideas are you using to promote your business?