Employers of ASE-Certified Professionals:
The ASE Blue Seal of Excellence Recognition Program

You do it all—recruit the best employees, support their training, and insist on the best equipment. Your business stands out from the rest because of your ASE-certified staff and the quality reputation you've earned with your customers. ASE has a program to recognize your commitment to excellence, the ASE Blue Seal of Excellence Recognition Program.

To qualify, your business must fall into one of the following categories and meet its specific critieria:

Repair Businesses (Dealerships, Independent Repair Shops, Fleet Garages, etc.)

• At least 75% of technicians performing diagnosis and repairs must be ASE certified.
• Each area of service offered in the shop must be covered by at least one ASE-certified technician.

Support Businesses (Research and Engineering Firms, Diagnostic Assistance Services, etc.)

• At least 75% of professionals performing functions related to support must be ASE certified.
• Each area of support offered must be covered by at least one ASE-certified professional.

Parts Businesses (Retailers, Jobbers, WDs, etc.)

• At least 75% of parts counterpersons must be ASE certified.
• Each area of service offered must be covered by at least one ASE-certified parts counterperson.

Please note: All facilities that employ full-time service consultants and/or estimators must have at least one of them ASE certified. Service consultants must have current ASE Service Consultant (C1) certification and estimators must have current Damage Analysis and Estimating (B6) certification.

Applications for the Blue Seal of Excellence Recognition Program are processed quarterly (January, April, July, and October). Initial cost for recognition is $235. Once your application is approved, you'll receive your program items, including a listing on the BSRP shop locator on the ASE website, and your business will be among the elite. Recognition under this esteemed program isn't for life. Program status is evaluated annually by ASE to ensure professional certification credentials remain current.

ASE will automatically send you a renewal notice and application before your recognition is due to expire. The annual renewal fee is $65. Upon renewal, you will receive a new date plate for your plaque along with additional promotional materials recognizing your continued commitment to excellence.

Meeting the high standards of the Blue Seal of Excellence Recognition Program puts you among an esteemed class of businesses that receive the following benefits: