Getting the Word Out to Consumers
From traditional press release, syndicated article, radio spot, and brochure to special events, presentations, and attendance at consumer shows and conventions, ASE employs a host of methods to spread the word about the importance of certified technicians to consumers. Here’s a quick run down of just a few of ASE’s recent activities:
Participated in the Mary Kay National Expo in Long Beach, Calif., attended by over 10,000 Mary Kay managers.
Internet articles about ASE on CCN.Money. com, MSN.com, and SmartMoney.com.
Radio features recorded for programming directors. This effort included three Spanish- language spots posted on the Internet-based www.RadioEspacio.net.
Spring and summer car care articles, gas saving tips, vacation tips, and more distributed to the nations’ consumer editors via press releases, syndicated articles, and Internet delivery services such as aracontent.com.
Under the Team ASE banner, partnership with the popular Professional Bull Riding, PBR series, resulting in Team ASE logos prominently displayed on the vests of the rodeo bull fighters/rodeo clowns.
Team AeroShell.When it comes to consumer outreach, few events can boast the huge numbers that attend air shows across the country. To reach these consumers, ASE has partnered with Team AeroShell, an aerobatic demonstration team flying WWII vintage T-6 warbirds. The Aeroshell team performs during the air show season. Go to www.naat.net for their schedule. If you come to an airshow, stop by the Team ASE booth...
