Automotive Service Professionals Week

Author: Tony Molla
May 28, 2014    4:39 PM

For the ninth year, the National Institute for Automotive Service Excellence (ASE) has declared June 9 –15, 2014, as National Automotive Service Professionals Week. Established in 2001 as National Automotive Service Professionals Day, ASE expanded the celebration into an entire week in 2005 to honor the commitment and dedication of automotive, truck and collision technicians along with parts specialists and other support professionals who serve the motoring public. For 2014, ASE continues this recognition and has it published in the 2014 Chase's Calendar of Events.
ASE created National Automotive Service Professionals Week to recognize the men and women who service and maintain the myriad of vehicles upon which we depend for our daily transportation. The training and education necessary to properly diagnose and repair today’s sophisticated vehicle fleet requires a significant level of knowledge, skill and dedication, and ASE is proud to help recognize these individuals for their commitment to both their customers and their profession.
Many shops take this opportunity to plan a celebration, some even involving their customers, to recognize the talent of their ASE certified professionals and the contribution they make to the success of each business. Others plan elaborate events with custom vehicles from local car clubs, cookouts, awards luncheons and more. Some use the week to simply say, “Thanks for the great job you do.”
No matter how you choose to celebrate it, it’s a great opportunity to recognize some of the true professionals who help keep America moving.


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