Harris Trucking Promotes ASE Certification

Release date: 4/16/2009

Major trucking company spreads ASE message on long-haul trailers.


Leesburg, VA., April 16, 2009 - Jim Harris, the owner of Harris Trucking and HT Motorsports, has created a program to raise consumer awareness about ASE Certification in a big way. Really big, actually, as a number of his trailers now travel as rolling billboards encouraging all who see it to look for the Blue Seal of Excellence when they need auto service or maintenance.

"Jim and HT Motorsports were our partners in the final year of our involvement in the NASCAR Camping World Truck Series," said Tim Zilke, ASE President & CEO. "We have a great relationship and when we decided to end our involvement in racing, Jim approached us with an idea to help promote ASE that wasn't just outside the box-it was on it!" Harris plans to place the ASE decals on 44 of his trailers that will travel the highways across the U.S. "ASE was a great sponsor in our racing program and this is a reflection of the mutual respect that developed between our team and theirs," Harris said. "I believe in the value that ASE certification provides to consumers and wanted to do something to help deliver that message. We're proud to help spotlight another organization that believes in excellence as much as we do here at Harris Trucking."


To date, Harris Trucking has completed 28 out of the 44 trailers scheduled to carry one of four different messages. Each message also contains the ASE logo designed to highlight the ASE website address at ase.com, so anyone seeing the message has an easy-to-remember URL for more information on how to find a good repair shop, or an ASE certified professional.

Incorporated on June 12, 1972, the National Institute for Automotive Service Excellence was established as a non-profit organization to help improve the quality of automotive service and repair through the voluntary testing and certification of automotive technicians and parts specialists. Today, there are approximately 400,000 ASE- certified professionals who work in dealerships, independent shops, service stations, collision repair shops, auto parts stores, fleets, machine shops, schools and colleges throughout the country. For more information about ASE, visit the website at www.ase.com.

For more information:

Tony Molla: (703) 669-6614
E-mail: tmolla@ase.com

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