Staff Changes at ASE and ASE Education Foundation

Release date: 1/2/2019

LEESBURG, Virginia, January 2, 2019 -- ASE and the ASE Education Foundation have announced the following staff changes effective January 1, 2019. After seven years of leading the Education Foundation, Trish Serratore has decided to transition to part-time status and will move back to ASE as Senior Vice President of Communications. ASE Senior Vice President Mike Coley will take over her position as President of the ASE Education Foundation.

A 30-year veteran of ASE, Serratore will be responsible for company communications and will advance awareness about ASE and its value and purpose through industry, consumer and governmental interface. “We are glad to have Trish back on the ASE side. Her long-time experience in the industry and most recently with the Foundation are key to our future initiatives,” said Tim Zilke, ASE President and CEO. 

Coley has been with ASE for over 20 years serving in several capacities, including overseeing the ASE Test Development department. He has both engineering and MBA degrees and previously taught automotive service technology part-time at the local community college. “These changes play to the strengths of our staff. Mike brings a wealth of knowledge and operational experience to the Foundation position,” commented Zilke.

In other recent staff changes at ASE, Allison Guth, Vice President – Finance, will now also oversee ASE information technology functions.  John Tisdale has been named Assistant Vice President, Special Testing Programs and Dave Milne has been named Assistant Vice President, Traditional Testing Programs.

The National Institute for Automotive Service Excellence (ASE) was established in 1972 as a non-profit organization to help improve the quality of automotive service and repair through the voluntary testing and certification of automotive technicians and parts specialists. Today, there are approximately a quarter of a million ASE certified professionals at work in dealerships, independent shops, collision repair shops, auto parts stores, fleets, schools and colleges throughout the country. For more information about ASE, visit the web site at
The ASE Education Foundation works with over 2300 automotive technology training programs and over 50,000 students nationally to provide the transportation industry a viable workforce through standards and credentials for institutions, organizations and individuals. The Foundation also offers career development and workplace exposure creating relationships and partnerships with employers. For more information, visit

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