ASE Partners with Bogi Lateiner

Leesburg, Virginia – May 24, 2023 – The National Institute for Automotive Service Excellence (ASE) has joined forces with noted automotive expert Bogi Lateiner to promote the benefits of ASE testing and certification and help the ASE Education Foundation pursue its goal of increasing diversity in the automotive service industry.

“Bogi Lateiner is one of the most recognizable figures in the industry. She is an ASE Master Technician, experienced shop owner and leading voice, encouraging women to enter the automotive field as service professionals. We are very pleased to have her join us in our efforts to share the value of ASE certification and promote automotive career opportunities to womenand underrepresented groups,” said Tim Zilke, ASE president and CEO.

The partnership will kick-off at the 2023 ASE Instructor Training Conference held July 17-20 in Concord, North Carolina where Lateiner will meet with the conference attendees, including high school and college instructors from auto, truck and collision repair programs nationwide, and focus on helping them implement tactics that support increased diversity among students intheir programs. In addition, she will promote ASE testing and certification through a variety of ongoing activities such as podcasts and videos.Lateiner is noted for encouraging and promoting women in the automotive trades. As a successful shop owner, Lateiner has served as an industry management instructor for 10 years and has developed programs such as “Girl Gang Garage” that train and help women enter the automotive field and hosts the popular television show “All Girls Garage” and podcast “With her Two Hands.”

“I couldn’t be happier to be partnering with ASE,” said Lateiner. “ASE certification has always been extremely important to me. As a technician, I see it as my doctor credentials, and as a shop owner, it helps convey to my customers that we take pride in our craft and our continuing education. However, ASE does so much more that many aren’t aware of and I’m excited and honored to help spread the word about all they do to help shape the future of the industry. “

About the National Institute for Automotive Service Excellence (ASE)"

Established in 1972 as a non-profit organization, the National Institute for Automotive Service Excellence (ASE) is a driving force in the transportation industry. As an independent third party, ASE upholds and promotes high standards of service and repair through the assessment, certification and credentialing of current and future industry professionals, and the prestigious ASE Blue Seal logo identifies professionals who possess the essential knowledge and skills to perform with excellence. Today, there are approximately 220,000 ASE Certified professionals at work in dealerships, independent shops, collision repair shops, auto parts stores, fleets, schools and colleges throughout the country.

For more information about ASE, visit