ASE, in conjunction with multiple OEM and independent industry partners, has produced a series of web and television commercials to highlight the value ASE Certified professionals provide to the motoring public, and why drivers should ask to see their technician's credentials. The commercials are currently being distributed through a variety of streaming, pre-roll and connected TV, and will soon be showcased on thousands of screens in service center waiting rooms across the United States.
“These new media assets offer a compelling look at why it is essential for motorists to trust ASE Certified technicians with their vehicle service,” said Dave Johnson, president and CEO of ASE. “The response has been phenomenal to these commercials with nearly seven million online views already. We invite repair shops, automotive businesses and industry organizations to download and share these commercials with their customers and post them on websites and social media platforms.”
The commercials are just the start of ASE's media blitz to ensure the motoring public understands what the ASE insignia represents and the value ASE Certified professionals provide.
For those interested in viewing, downloading or sharing the videos, visit www.ase.com/production and click on the highlighted word HERE.
About the National Institute for Automotive Service Excellence (ASE)
Established in 1972 as a non-profit organization, the National Institute for Automotive Service Excellence (ASE) is a driving force in the transportation industry. As an independent third party, ASE upholds and promotes high standards of service and repair through the assessment, certification and credentialing of current and future industry professionals, and the prestigious ASE Blue Seal logo identifies professionals who possess the essential knowledge and skills to perform with excellence. Today, there are approximately 220,000 ASE Certified professionals at work in dealerships, independent shops, collision repair shops, auto parts stores, fleets, schools and colleges throughout the country. For more information about ASE, visit www.ase.com.